Audiences

 Audiences 

Audiences can be separated into specific groups:

Demographics- Audiences are identified in term of their:  social class, age, gender, nationality, ethnicity, relationship status and family.  

Psychographics- Audiences are identified by their:  motivation and needs, desires, aspirations, likes and dislikes.  

Mainstreamers-This is the largest group. These seek security in comfort and buy established brands. 

Aspirers- Motivation is to status. They buy smart, high tech and high fashioned goods. 

Reformers- Want to make the world a better place. These are normally educated professionals.